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MAILERLITE – The Best FREE Email Marketing Platform For Small Businesses in 2020

There’s nothing that gets an email marketer more excited than stumbling upon a platform that’s easy to used, trusted by many, has great support and … here’s the best part… is FREE.

Yes, I’m ashamed to admit it but also the first to admit it, marketers looove free tools! Don’t you?

So you can imagine how excited I got when I stumbled on mailerlite for the first time. This is a tool that lets you do all of the basic stuff you’ll find with the other more popular platforms out there like Mailchimp, ConstantContact, Convertkit, Aweber, Getresponse, etc …

BUT ALSO… includes a drag and drop email builder, drag and drop landing page builder, inbuilt pop-up maker, embedded surveys in emails and most importantly (atleast for me and most other marketers)  these 3 things that you would pay a premium for on other platforms…

  1. Email Automation (drip sequences with conditional rules)
  2. RSS in emails (many more popular expensive competitors don’t have this feature)
  3. Split testing subject lines (you can split test the same email with variations of the subject lines by sending it to a sample group first before sending it out to your entire list.

and all of this for FREE for upto 1,000 subscribers and $50 for upto 10,000 subscribers.

MailerLite email marketing for small business

So how does Mailerlite Stack up compared to other email marketing tools?


For a full comparison of prices, features and how Mailerlite stacks up to competitors take a look at their comparison page


Mailerlite Tutorial – 7 mins


What I love…

✔️ The clean, simple user friendly interface

✔️ The amount of features they throw in the free plan

✔️ The affordable pricing

What annoys me…

😤 There’s an approval process for getting your account verified which can be confusing – this is literally the only thing that annoys me. I’ve created several accounts for some of my clients on mailerlite and in some cases I was locked out of these active accounts (campaigns were still running) because I didn’t verify a domain.

Who is it perfect for?

👍 Entrepreneurs

👍 Small businesses looking to build an email list

👍 Startups looking to leverage email marketing and automation on a small scale first

👍 Marketing teams who send out monthly newsletters for clients


Fun Facts About the Company

MailerLite was created after reading and being inspired by the book Rework by Jason Fried.

You can grab a copy of the book on Amazon or download it in audiobook format.

It’s a book that is highly recommend by many people in the startup, tech, business community and one that has been sitting on my shelf waiting for its turn to flipped open on a sunny weekend by the beach… looking forward to that day!

They always travel with a photographer.

The team shares a passion for photography and actively share their travel photos on MailerLite’s website, blog and social media.

Half of the team works remotely

Their office is in Vilnius, Lithuania, but half the team works remotely from places like USA, France, Germany, Thailand, Mexico and Bali (@mailerlite HR are you hiring? 😅)

In 2019, SaaS Magazine recognized MailerLite as the 5th fastest growing SaaS business worldwide.

Despite this, they still remain the underdogs in the email marketing space.

Check out their about us page to learn more about the team and culture

Looking for more advanced email marketing platforms? Try these…

If you’ve got a database in the thousands and want to really leverage the power of email automation then you’ll want to use a marketing platform that integrates with your website or app (or both) using an API key or something similar.

Again, there are loads of tools that will do the trick and with many of them offering almost identical features, you could end up spending a couple of hours or longer trying to find something easy to setup and use, something robust and reliable.

Lucky for you, I’ve been there, and done that already. So here are the ones that I recommend checking out –


Top of the list – ActiveCampaign

– This was the 5th email marketing tool we tried for our company and the last!

Active campaign is top of my list because it checked all the boxes for what we needed…

✔️ The clean, simple user friendly interface

✔️ All of the basic email marketing features, integrations with your website and many other 3rd party apps (Zapier, Typeform, Mailchimp, WordPress, Shopify, Clickfunnels, Google Analytics, and more)

✔️ Advanced segmenting, lead scoring and crazy machine learning capabilities – yep, their own AI to optimize your email deliverability.

✔️ Unlike outdated giant competitors (ahem…Infusionsoft) they actually keep focus on improving product quality – case in point, they didn’t have dynamic emails when I was using them last year, now they do!

Check our ActiveCampaign’s features, pricing, and other details here


In close second – Autopilot

If you for whatever reason, decide not to try Activecampaign, give Autopilot a try.

Similarly priced – $49 monthly (although, you get 500 more subscribers for the same price on ActiveCampaign). Not as impressive in terms of the features they offer but they offer most of the same features as ActiveCampaign except the machine learning capabilities.

A distant (very distant) third – Sendgrid

I’ll be honest, it looks interesting, some nice strong segmenting features that outshines its rivals but overall not a very robust email marketing platform. Happy to revisit it in a few months to see if they’ve improved or expanded features. You can check it out here to see features, pricing, etc

Want to setup email marketing and automation for your business or personal brand? This is the quickest and most cost-effective way to get started, stop procrastinating, use mailerlite or any other platform you’re comfortable with and get started!


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